Sales Articles

I read a news item about a janitor who became a commission salesman and within two years bought the apartment block where he had been the janitor. I must try again to become a salesman, and I did

The customer and his or her needs is what drives the conversation and your sales approach should always be customer-centered.

Instead of talking about products, your role is to communicate a message in which you add value, provide perspective, and show how your features and benefits apply to and satisfy customer needs.

Becoming a master of persuasion in business meetings, sales and interpersonal communication is a learned skill. Here are the top techniques...

Would you like a marketing idea guaranteed to increase your sales? Would you like to stop people from shopping your product or service and losing business to your competition? Would you like to reduce the amount of rejection you're receiving? Would you like clients to understand they have nothing to lose and everything to gain by buying from you?

The key to getting more new clients is to motivate prospects to "raise their hands" and then stay in touch with them with messages of interest. This article shows you easy-to-implement steps for doing just that.

Ever go to a networking event and don't know how to "break the ice"? Here's practical tips for becoming more confident and comfortable.