Branding Yourself as an Expert
Establishing yourself as the expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product.
How to Gain Recognition
There are countless vehicles through which you can brand yourself as an expert. Budgets tend to limit what most companies can do, however. While television and radio appearances will reach the greatest number of people and are also the most personal, most cannot afford such an endeavor. Newspapers, magazines, and other publications are a more cost effective way of gaining exposure.
The Internet has become an increasingly popular place for business owners to showcase their expertise. The opportunities for brand establishment on the Internet are countless.
A website is the best place to start. Build a professional looking site with sound and informative content and you'll have a source of expert information to direct customers to. It is wise to upload a variety of self-written material to that website. Whether it be e-books or articles, good writing commands respect.
Remember that it is okay to give away some of your precious knowledge free of charge. Offer the customer something useful up front and they will label you as a legitimate source to go to for whatever your company may offer.
Branding on the Internet
Once your website is in good shape, it is time to attract some site-goers. Article marketing is one way to do this. Appearing as an expert in these self-written articles published on various sites will give readers the option of linking back to your site.
Article marketing is an especially effective way to gain that expert status because it gives you the ability to dispense a small number of articles to a huge number of content-rich sites. The more places your name pops up, the more people will be exposed to your site and product. You can be assured you have risen to an expert level in the eyes of consumers once these associations are made.
Another way to display your expertise is through online forums and blogs. This is a bit more casual than article writing. It allows you to remain in the first person and talk candidly with interested web surfers. The conversational tone used in such settings will put many potential customers at ease.
Not only will they view you as an expert, they'll also feel connected to you as a real human being. Similarly, such an environment gives customers the chance to ask questions as well as giving you the opportunity to back up your product in the face of criticism.
What to Highlight
While the language you use and the information you present is most important when it comes to branding, there are other things to consider. Perhaps most vital are your credentials. Related degrees, certifications, licenses and accreditations that you may have are always good to highlight.
For instance, at the bottom of an article you have written about your clown entertainment business for a circus magazine, you might include a small blurb that says something like the following: "Tom Jones received an M.A. in the Creative Arts from Bozonion University. He is a licensed Balloon Animal Artist as well as being certified in professional stilt-walking. Mr. Jones has been successfully entertaining for over twenty-five years."
Find the right places to gain recognition. Put yourself out there and command respect through that exposure. Highlight your achievements and successes. Branding yourself as an expert is all about getting other people to recognize something about you that you already know. It is your business and you know your industry. Get out there and showcase your expert talents!
About the Author
Johnny Albertson is a musician, blogger and writer. Visit his blog, Beatin' the Blues for more insights and pearls of wisdom. Johnny is a big fan of Article Marketer, an online article distribution service.