How To Get More People To Notice Your Advertising
Headlines are one of your biggest weapons for getting more people to notice your advertising, for whatever medium you choose to use. Now you are using headlines, aren't you? And NOT your logo - that's not a headline. Only one person cares about your logo, and that's you.
Whereas a headline is something every single one of your prospects will be glued to like a kid on a cartoon. Whatever you're writing, you've GOTTA HAVE A HEADLINE. But here's the deal, there a are good headlines and bad headlines, so I'm going to give you an absolute killer template headline that you should use THIS WEEK in your business. Remember, a headline's goal is to do one thing only - stop your prospects in their tracks and lock them onto your ad, and some people say you only have 1.5 seconds to catch their attention, so you need to make it good!
Master copywriter David Ogilvy has said... "On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar." So if you're using your own logo at the top of your ad, you could improve your response immediately, just by sticking ANY kind of headline up instead!
So would you like to know one of the great secrets for writing headlines that literally slap your prospect in the face and demand they open their wallet? Good, well here it is for you... model headlines that already work!! Don't try and reinvent the wheel, the best way to come up with fantastic headlines is to take what already works, and adapt it to your own business. Isn't that simple?
Here's an absolute knock-'em-dead blockbuster template for a headline:
IMPORTANT NEWS FOR HOMEOWNERS:
Don't pay another phone bill until you read this...
IMPORTANT NEWS FOR WOMEN:
Don't buy any makeup products until you read this...
IMPORTANT NEWS FOR BUSINESS OWNERS:
Don't run another ad until you read this...
Do you see how powerful this is? And I've shown you 3 different versions, so all you have to do is apply it to your own business and you could easily double or even triple your responses! How about these headlines:
Do You Make These Mistakes With Your Money?
Do You Make These Mistakes Playing Golf?
Do You Make These Mistakes In Bed?
Do You Make These Mistakes Baking Cakes?
I could go on, but I'm sure you get the idea. This particular headline works on your curiosity. It gets the reader to say to themself, "maybe I'd better read on and find out." The main thing you really want your headline to do is to get your reader to be interested enough to see what else you've got to say. MAKE AN IMPACT! Remember the old saying 'first impressions last'? Well that saying still applies today.
And now that we are bombarded with up to 5,000 advertising messages each day, it is more important than ever to stand out and be noticed! If you have a headline that literally screams out, READ ME, then you'll be more than half way to having an effective advertising campaign that starts making profits for your business! Remember the 80 cents out of each advertising dollar? Well now you know how to focus your efforts to have the maximum impact!
About the Author
Mick Reade has been trained by Australia's highest paid copywriter, and now does freelance work as well as teaches others how to improve their copywriting skills, for more information please check out http://www.myadcamp.com